Attainable housing is essential for addressing the needs of middle-income earners who often fall between affordable housing programs and market-rate options. This panel will delve into the challenges of creating attainable housing, including rising land and construction costs, financing barriers, and community resistance (NIMBYism). Industry experts will share innovative strategies, such as public-private partnerships (P3s), zoning incentives, and joint development models, to overcome these obstacles. Attendees will also learn from successful case studies and explore actionable tools for engaging stakeholders, leveraging public resources, and implementing effective policies to meet the housing needs of their communities.